Excellent article from socialnomics.net website on why brands, when using social media, should always think about how their message is spread on mobile devices:
http://www.socialnomics.net/2013/02/27/why-brands-should-always-consider-mobile/
http://www.socialnomics.net/2013/02/27/why-brands-should-always-consider-mobile/
"If you aren’t considering mobile – you’re losing audience members, you’re losing engagement, you’re losing the value ofy our content. In one word – Fail."
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